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Dogs on social media: Influencer marketing adding to the power of pups

MJS_animal11p1 "That means a lot more deals for pet influencers." For example, multinational conglomerate 3M Co. made its first foray into pet influencers for its latest campaign for its Scotch-Brite Lint Roller. 3M partnered with pets like @goldens_glee and @louboutinanyc , who each have hundreds of thousands of followers.  Hashtag Paid , a marketing company based in Canada, matches brands with traditional human influencers and animals like @TibbytheCorgi. Tibby has more than  232,000 followers  and multiple partnerships. It's not just pet products. Tibby shares sponsored posts promoting home goods from the e-commerce company Wayfair. Wong estimates that between 5 percent and 10 percent of the company's clients are pet influencers.  A post shared by Tibby Tibbles (@tibbythecorgi) on "A lot of marketers don’t think to work with pet accounts," Wong said. "But (pets) are cost-efficient, and they work with fewer brands. And they're really fun to work with."  Payments to pet influencers are on the same scale as their human counterparts, Wong said. Payments for posts are determined based on engagement, Wong said, with most marketers using a basic rule to pay $1 per engagement. So, an account with 100,000 and a 3 percent engagement rate could charge around $3,000 for a post.  RELATED: These Milwaukee Instagrammers are cashing in on their popularity Allison Laffey has yet to really monetize the account for her dog, Gouda. The pit bull mix has nearly 10,000 followers on his Instagram, @goudathepibble .  Laffey tags other rescue dogs and bully breeds in Gouda's posts. One company,  Tooth & Honey , which makes canine accessories for pit bull type dogs, sends him free goods.

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